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19.09.2007 FVW-Online News, 19.09.2007: ASR and Pisano plan new travel agency information system: |
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At the fvw Congress the German travel organisation trade association ASR presented a new mosaic piece for its online platform ASR4You for mid range travel company bookings. A travel agency information system (RIS) developed by the Pisano subsidiary ICMS is designed to facilitate provision of information to customers.ASR’s President: Stephan Busch “As the products marketed by mid range companies often involve a large amount of individual customer information, we need technical aids to enable sales staff to gain access to the complex data concerning specific products.”, explains ASR’s President Stephan Busch. The travel agency information system RIS is designed to provide tailored answers to customer enquiries and to minimise the time needed to extract the information needed. An initial prototype of the RIS is already going to be presented in the Autumn - during the ‘Fachreisetage’ (travel trade symposium) at the end of November in Frankfurt. The development of the package by ICMS’ content experts is being carried out with the support of ASR and ETI, the European Tourism Institute in Trier. |
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